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Design philosophy: A social business brand with the mission "to create a brand from developing countries that can compete on the world stage." It offers bags and jewelry that make use of materials and craftsmanship from Bangladesh, Nepal, Indonesia, and elsewhere. The design uses a natural tone that highlights materials and the handiwork of artisans. The layout keeps decoration to a minimum, using a white background to display product photography at a large scale. The gray CTA (#656565) is symbolic, and this restrained brand color that does not assert itself too strongly expresses respect for
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